Visit Wales

Problem 

Welsh towns with original Welsh names receive 8% less tourists than Welsh towns with

Anglicised names.

‚Äč

Insight

Welsh people are consistently rated, and view themselves, as the most relaxed people in Britain.

 

Strategy

Develop suitably relaxed ways to inform potential tourists about the Welshest parts of Wales.

Website Design - 'The Welsh Whacker'

‘The Welsh Whacker’ takes the stress out of trying to spell Welsh towns. It matches any search to the Welsh destination with the closest spelling!

1.

2.

3.

Click here to try The Welsh Whacker!

Welsh-Whacker-Button-For-Website.png