Timpson might be the dullest brand in the land.
Giving a key for your flat or house to your romantic partner is a big emotional and romantic gesture. And Timpson cuts more keys than anyone else in Britain.
Reposition Timpson as the most romantic shop on the High Street.
A personalised engraving service allowing customers to put their names, or ‘hers’ and ‘his’ on both the master key and the newly-cut key. Key heads can also be reshaped.
Timpson customers can bring their purchased keys in-store and have them bronze, silver or gold plated to mark the 1-, 2- and 3-year anniversaries of being gifted a key.