Timpson

Problem

Timpson might be the dullest brand in the land.

 

Insight

Giving a key for your flat or house to your romantic partner is a big emotional and romantic gesture. And Timpson cuts more keys than anyone else in Britain. 

Strategy

Reposition Timpson as the most romantic shop on the High Street.

6 Sheets

48 sheet

Product Design

A personalised engraving service allowing customers to put their names, or ‘hers’ and ‘his’ on both the master key and the newly-cut key. Key heads can also be reshaped.  

Anniversa-keys

Timpson customers can bring their purchased keys in-store and have them bronze, silver or gold plated to mark the 1-, 2- and 3-year anniversaries of being gifted a key.