Less children are drinking Ribena with the growth of sugar-shunning mums and dads.
Everyone has a different favourite strength of squash.
Reposition Ribena as a drink for teenagers by tying it to the dark and the subversive.
Light-Sensitive 6 Sheet (Design 1)
Alters with brightness levels to change throughout the day.
Light-Sensitive 6 Sheet (Design 2)
Revamped pre-mix Ribena which appeals to all tastes by coming in a range of squash strengths.
Glow-in-the-dark Temporary Tattoos
Released with pre-mix Ribena, glow-in-the-dark tattoos patches let teenagers experiment and rebel – without their parents’ knowledge.
Integrated TikTok Adverts
Using the looping nature of TikTok videos, Ribena can partner with influencers to create ‘darkening’ content – hijacking TikTok’s structure to create videos which get increasingly darker, the longer you watch them.
Ribena can release branded horror stories for Creepypasta. The stories will be written in modular ‘blocks’, or mini-chapters, so the tone and atmosphere of the story can be changed by changing the phone’s brightness: lower light = scarier story. Stories also have unlockable content only accessible when the phone is in complete darkness, increasing the potential for scariness.