Give Blood

Problem         

We don’t donate enough blood as a nation. And only 1 in 3 people who do donate blood do so more than once a year.

 

Insight     

Everyone‘s favourite interest is themselves. And your blood is filled with lots of bespoke info about you.

 

Research

Extracting genomic DNA from blood is 80% cheaper than it was 5 years ago.

 

Strategy             

Give people a small amount of personalised info every time they donate blood — to incentivise them to come back.

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