Asos

Problem         

Weather forecasts give scientific info about air temperature instead of practical advice for the day.

 

Insight

Items viewed as 'practical’ — appliances, lighting, homeware — increase in sales far more than clothes and shoes when a ‘Next Day Delivery’ scheme is introduced to an online store.

 

Strategy

Create a weather app that gives practical advice on what to wear ­— and shows the benefit of Asos’ Next Day Delivery.

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